New logo, innit

£400,000 and audience with super-designers Wolf Olins gets you a logo for the 2012 Olympics. Awesome value, only slightly tainted by the fact that it seems the entire UK hates it. The best comment I’ve seen comes from a viewer of the beeb: “It looks like a logo designed for young people by old people who don’t understand young people.” Or a Klaxons CD cover.

Are your eyes bleeding yet?

London Logo

PermalinkPosted in on Tuesday June 5, 2007.

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#1· Amanda
449 days ago

The best and most brain-sticking comment I heard about it was “Lisa Simpson giving head.”

#2· Nikki
446 days ago

They’ve just written the number in squiggly writing. I could do that.
For four hundred grand I expect a decent landscape in a gold frame.

#3· Dan
444 days ago

Yes, a gold frame or, indeed, a logo that didn’t blow chunks, would be nice. And now, some logos that don’t suck:

Athens 2004

Mexico 1968

Osaka 2008

Sydney 2000

Tokyo 1964

#4· Amanda
443 days ago

Also, the Chicago logo for 2016 looks absolutely awesome:

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