Color

Probably the best TV advert I’ve ever seen:

Sending 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we’ve got the feeling that this commercial is going to do exactly the same thing.

The song is Jose Gonzalez singing Heartbeats (isn’t that a Knife song?) and you really shouldn’t grab it from here.

Posted in Design on Sunday October 30, 2005.